What should a business website contain?

The very first thing a visitor sees should answer three questions: what do you offer, who is it for and what should I do next? Write a short heading that describes your business in plain words, ideally with your town, and add a clear button for the next step — call, book or request a quote. Everything else comes further down.

Say concretely what you do. A list of your services, what they involve and ideally rough prices helps the visitor understand whether you fit their needs. You don't need to write an essay about each service — a sentence or two is enough. Clarity builds trust; vagueness creates doubt.

If you sell goods rather than services the same principle applies: show what you have, what it costs and how to buy. With Snabbsajt you can also take payment right on the page if you want, so the visitor can buy without leaving it.

This is the most commonly forgotten part, and the most important. Phone number, email, address and opening hours should be easy to find — ideally without the visitor having to search. On mobile the phone number should be tappable so the call starts straight away. A simple contact form means those who'd rather write than call can reach you too.

People buy from people they trust. A short "about us" text saying who you are and why you do what you do creates a personal connection. Real photos of you, your team or your work say more than a stock image. And if you have happy customers, ask for a couple of short reviews and show them. That's often what tips a hesitant visitor into getting in touch.

A good website also helps Google understand your business. Your name, your town and what you offer should appear in plain text on the page, because that's how search engines connect you with what people search for. With Snabbsajt the site is built search-engine-friendly from the start, with the right headings and business details, so you show up for the right people with no extra work.