How to get your business seen on Google

The very first thing you should do is create a free Google Business Profile (formerly Google My Business). It's the box with a map, opening hours and reviews that appears when someone searches for your business or "near me". Fill in your name, address, phone number, opening hours and a few photos. For local businesses this is often the single most important step to get seen.

Google wants to send its users to pages that clearly answer what they're searching for. So it helps enormously to have a real website where your name, your town and your services appear in plain text. Use clear headings, write the way people actually search ("roofer in Borås" rather than "we deliver roofing solutions") and make sure each page is about one thing.

With Snabbsajt your site is built search-engine-friendly from the start. Headings, page descriptions and business details are set up correctly automatically, so you skip the technical part and still get a foundation Google likes.

Local searches are gold for small businesses. Someone searching "hairdresser Örebro" is often ready to book. To capture them, your town and services should appear clearly — in headings, in the text and in your contact details. Name the areas you work in. This helps Google show you to exactly the people near you who are looking for what you offer.

Reviews on your Google Business Profile affect both how high you appear and whether people choose you. Ask happy customers to leave a review — most are glad to if you ask. Reply kindly to the reviews you get, even the less positive ones; it shows you care.

Finally: be patient. Getting seen on Google isn't something that happens overnight, but these steps build a solid foundation over time. The main thing is to start — a Google Business Profile and a clear website today are worth more than a perfect plan that never happens.