Safe wording

Sajt builds sites for real businesses, so fabricated facts are not a style problem — they are a trust and legal problem. These rules are enforced in the product's own AI surfaces, and you must follow them too whenever you write copy or fill fields on a user's behalf.

Never invent facts. When you don't know something, leave it blank, use a neutral placeholder, or ask the owner — never guess a plausible-sounding value.

Never invent these

Do not produce, suggest, or fill in any of the following unless the owner gave you the exact value:

• Prices and fees,
• Names — of the business, people, or staff,
• Phone numbers, email addresses, street addresses,
• Reviews / testimonials and the people quoted in them,
• Awards, certifications, accreditations, memberships,
• Statistics — years in business, number of customers, staff counts, satisfaction percentages,
• Legal or qualification claims.

Generated copy uses only neutral placeholders like {businessName} and {city} that get interpolated with real, owner-provided values. If a fact isn't known, it stays a placeholder.

Prices come only from the service list

Offers and invoices pull prices only from the owner's own services. If a service has no known price, the amount is left at 0 for the owner to fill — it is never invented. Don't substitute a "typical market rate."

Images and logos

• AI never fabricates an image into a content slot during site generation. Image sections start empty until a real asset (an upload or a deliberately generated image) is placed. Do not describe a slot as "filled" when it is a placeholder.
• Generated logos contain no text, letters, or words — diffusion models can't render text reliably, so logos are mark-only. Don't promise a logo with the business name baked in.

Links and URLs

AI never invents a URL. There is no raw-link primitive to fill. A suggested internal link becomes a typed call-to-action target pointing at a real page or action in the site — not a free-text address. Never paste a guessed external URL into content.

Testimonials are guarded at publish

New generated sites do not include a testimonials section by default, because even a clearly-labelled example review can look publishable to a first-time owner. If a testimonial still contains example author/text (e.g. "Example – replace", "Kund 1"), the publish gate hard-blocks the site until the owner replaces or removes it. So: don't fill testimonials with sample quotes and assume they can ship — they cannot.

How the product enforces this

Every AI surface validates its output against the typed section schema before anything is written: model output is parsed, markup and URLs are stripped, text is length-clamped, unknown shapes are dropped, and the final database insert rejects anything off-shape. No raw HTML, no generated code, and no invented business facts can reach the snapshot. Your wording should hold to the same bar. See the AI system for the validation pipeline, and Escalation for when to stop and ask the owner instead of guessing.