A website or just a Facebook page?
Updated 29 June 2026
Many small businesses start on Facebook or Instagram and wonder whether they really need their own website. It's a fair question — social media is free and many customers are there. But there are important differences. This guide explains what each is good at, where social media falls short, and why most benefit from having both.
What a Facebook page is good at
Social media is excellent for visibility, sharing news and staying in touch with customers who already follow you. It's easy to post a photo or an offer, and your followers see it right away. For building engagement and showing your everyday work it's hard to beat — and it costs nothing to get started.
Where a Facebook page falls short
The problem is that you don't own your Facebook page — the platform does. The rules can change, your post can drown in the feed, and you mostly reach people who already follow you. When someone googles "hairdresser in Lund" you rarely rank well with only a Facebook page, because search engines prioritise real websites. So you miss the customers who are actively looking but don't already know you.
A Facebook page also doesn't give you your own address, no real control over how the information is presented, and limited ways to take bookings or payments on your terms. Everything runs on the platform's terms, not yours.
Why a website gives you control
Your own website is your place online, which you own and control. It shows on Google, looks the same for everyone and presents your business exactly as you want. You decide what comes first, how customers contact you and whether you want to take bookings or payments directly. When someone searches for what you offer, it's often the website, not a social post, that decides whether they choose you.
Conclusion: use both together
You don't have to choose. The best approach is to let them complement each other: use social media to be seen and engage, and let the website be the stable foundation where interested customers find all the information and get in touch. Put a link to your website in your Facebook and Instagram profile, so you guide followers to where you have full control.
With Snabbsajt you get started in minutes, completely free, and get a site that shows on Google and works on mobile. Then you have both the reach of social media and the weight of your own website.
Summary
- Social media is good for being seen; a website is good for being chosen.
- You don't own your Facebook page — the rules and reach are set by the platform.
- When someone googles your service, a real website ranks far better than a social account.
- You get the best result by using social media and a website together.